Just running Google Ads isn’t enough, you have to make sure the quality of your ads is high enough or else you will have the worst nightmare of your ad campaign – your Cost Per Click (CPC) creeping up while your ad position drops. Your search engine marketing agency in Dubai must be knowledgeable enough to know exactly how to fix them to boost your Quality Score and lower your costs. The Best SEO Agency doesn’t just run campaigns, they engineer them for superior ROI. The experts at the company break down the five most common mistakes businesses make and what you can do today to fix them.
Check Out The Common Mistakes And Ensure You Hire The Best Search Engine Marketing Agency In Dubai To Not Make Them
1. Ignoring Localization
While you have people from all over the world establishing their business here in Dubai is a melting pot, you cannot ignore the fact that the nuances of language is a fast track to a low Ad Relevance score. You might think that running English-only campaigns or, worse, using auto-translated Arabic copies would suffice. But no, that makes no sense to a native speaker. Because using “broken” Arabic that alienates local buyers. When you are releasing Arabic ad campaigns, use correct local dialect or professional terminology relevant to the UAE market
2. Broad, Unfocused Keywords That Don’t Match Search Intent
Using keywords that are too broad, irrelevant, or not aligned with what users are actually searching for, would be a mistake. Use specific key words that best describe your business to get clicks. Using relevant keywords ensures that your ad automatically becomes more aligned with user intent—boosting Quality Score quickly.
This is a very silly and probably the most expensive mistake businesses make. When you run a real estate business for example, and you want to sell “Luxury Villas in Palm Jumeirah”, you need to create a landing page that sends them to that particular page. Sending them to your company’s generic homepage would frustrate them, because you don’t want them to waste their time to hunt for what they clicked on. This is one major reason leading to a high bounce rate.
If you are planning to do a bidding on broad terms that is one form of financial suicide, no doubt about it. And so is using negative keywords to attract users. Using words like “free”, “DIY”, “jobs” are considered negative keywords and that would prevent your ads from showing irrelevant queries. Always remember to use exact keywords and phrases, because generalised words would only drain the budget, and bring you no goods.
Most of the local conversions happen through Whatsapp. You cannot afford to not track these interactions as conversions. If someone clicks on the form they got through Whatsapp, but nothing happens further, then Google assumes your ad isn’t working. So make sure you track whatsapp clicks, and that users are actually engaging with your business after clicking to raise your overall Quality Score.
Work with The Best SEO Agency, the best search engine marketing agency in Dubai to prevent these mistakes from happening to your business as well.
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