A well-managed Google My Business (GMB) listing is mandatory for success in the Middle East, and if you are still debating whether to go for it or not, it’s time to get in touch with the best SEO agency in UAE. Local search and Google Maps play an important role in driving high-intent traffic, because when people perform local searches like “best dental clinic near me” or “affordable party space near me”, they are serious people looking for results, and they are likely to convert. This is why it is very important to optimize and manage your GMB so you can rank in them and convert searchers into customers. Best SEO Agency in UAE is an expert in ranking your business at the top, so that it features in Google My Business and Maps.

Importance Of Google My Business Matters in the UAE

When customers for services, they plan to visit on foot, they are likely to search for the service name, and at the end, type either the name of the city or “near me”. So when you have business in those areas, you are likely to be visible to high-intent customers who are actively seeking services there. This is why you need to have an optimized GMB presence, and if you do it, you will not be visible. These crucial micro-moments are crucial, because they determine the purchase decision of buyers.

This is because businesses with complete, optimized GMB listings are likely to get the highest location visits than those with profiles with inaccurate information or poor images. And why has this become important in the UAE? Mainly because the UAE has a mobile-first market, and consumers utilise Google Maps and similar apps for navigation and discovery. If you have not yet started an account on GMB, or have optimized it, it is time you did.

Here’s How The Best SEO Agency in UAE Optimises Your GMB Profile

Business Name, Address, and Phone (NAP) – Make sure to have accurate and consistent details about your business name across all media. Don’t use abbreviations that are likely to confuse Google and diminish rankings.

Business Categories  – Categorise your business correctly, so you can have a primary category, followed by relevant secondary categories expands your visibility. Avoid using broad categories, and be specific, because that’s how you capture high-intent searches.

Business Description  – In a crisp manner, communicate your value proposition because the description has to be under 750 characters. Make it  compelling so that it satisfies both Google’s algorithms and human readers.

Mention any specific features about your business – Your business might follow certain attributes like “wheelchair accessible,” “free Wi-Fi,” so customers can filter search results accordingly, and when they do, your business will be featured. Think of features that competitors are likely to miss when they post theirs, so you can score there.

Be Punctual With Google Postings

Regular posting on Google shows that your business is active, alive and kicking. Keep posting fresh content to engage potential customers. Include information that will interest them – like promotions, products and service highlights, and so on.

Get in touch with Best SEO Agency in UAE for more information on how to beat competition in GMB.