Still chasing leads, but not yet quite getting the conversions that you desire? Many businesses in Abu Dhabi, and across the UAE struggle with leads and conversions. This is proof that you need to work with an SEO expert in Abu Dhabi for a holistic, full-funnel digital marketing strategy. The full-funnel digital marketing strategy built by The Best SEO Agency will help you unlock consistent customer engagement, conversion, and retention at every touchpoint. The agency does this by utilising well-aligned content, targeting, and search optimization to strategically guide customers from awareness to conversion and beyond. Learn how working with an SEO consultant in Abu Dhabi can help you build robust, full-funnel strategies that attract, convert, and retain customers. 

Top-of-Funnel Challenge: Awareness & Uniqueness

In a saturated digital world, social media posts and boosted ads will not bring about awareness or uniqueness. If you want people to know your brand exists, you need to lure them in with high-intent keywords. These phrases are what your audience is actually searching for. By creating blog content, videos, and guides that answer real questions, they will become interested, visit your website, subscribe or buy from you. The  SEO expert in Abu Dhabi does all that and optimizes your site architecture and speed to rank higher on Google. They will also do local SEO, so your business will be featured for localized Abu Dhabi searches. The idea is not just to drive traffic, but attract the right traffic.

Middle-of-Funnel: Inculcate curiosity and Engagement

Once you have driven traffic to your website, what’s the next plan? You still have not locked their interest, so you need to have excellent content, attractive CTAs, and dynamic UX to keep them interested. The landing page should not be drab and uninteresting, so make sure they are built to engage, not just inform. Add in these – Email opt-ins, retargeting ads, and gated content can capture leads, build and nurture relationships over time.

Bottom-of-Funnel: Time to make your case

Once the users are inside your website reading the regularly updated content, you have a very short time to make a compelling case. The SEO expert in Abu Dhabi plays a very important role here by showcasing mobile-friendly, hand-held device friendly conversion-optimized product/service pages with persuasive copy. They leverage schema markup and structured data to stand out in search engine results. Don’t worry if people did not get hooked the first time. Through targeted remarketing and SEO-aligned PPC campaigns, the consultant will re-engage them for sure. 

The sale: Now what?

Now that the customer has been re-engaged and a purchase has been made, the job doesn’t end there. You have to turn them into loyal, repeat buyers and brand advocates. This can be done by implementing ongoing content strategies (blogs, articles, infographics, and videos) using various forms of content to keep them hooked. 

Conclusion

Now you don’t have to worry about inconsistent leads anyone because the SEO consultant in Abu Dhabi from The Best SEO Agency can help build a better strategy, and help align with your business goals